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The New Business Road Test
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The New Business Road Test Paperback - 2017 - 5th Edition

by John Mullins

  • Used
  • Acceptable
  • Paperback

Description

Pearson Education, 2017. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Details

  • Title The New Business Road Test
  • Author John Mullins
  • Binding Paperback
  • Edition number 5th
  • Edition 5
  • Condition Used - Acceptable
  • Pages 360
  • Volumes 1
  • Language ENG
  • Publisher Pearson Education
  • Date 2017
  • Illustrated Yes
  • Bookseller's Inventory # G1292208392I5N00
  • ISBN 9781292208398 / 1292208392
  • Weight 1.23 lbs (0.56 kg)
  • Dimensions 9.09 x 6.1 x 0.79 in (23.09 x 15.49 x 2.01 cm)
  • Library of Congress subjects Marketing research, New business enterprises - Planning
  • Library of Congress Catalog Number 2017491562
  • Dewey Decimal Code 658.022

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About the author

John Mullins is a veteran of three entrepreneurial ventures and a professor at the London Business School where he teaches and studies entrepreneurship, venture capital, and the management of rapidly growing businesses. He holds an MBA from the Stanford Graduate School of Business and a PhD in marketing from the University of Minnesota. He is co-author of three other books including the widely acclaimed Getting to Plan B: Breaking Through to a Better Business Model.