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Nonprofit Essentials : The Capital Campaign
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Nonprofit Essentials : The Capital Campaign Paperback - 2004 - 1st Edition

by Walker, Julia I

  • Used

Description

Wiley & Sons, Incorporated, John. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Used - Good
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Details

  • Title Nonprofit Essentials : The Capital Campaign
  • Author Walker, Julia I
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition Used - Good
  • Pages 177
  • Volumes 1
  • Language ENG
  • Publisher Wiley & Sons, Incorporated, John
  • Date 2004-12-01
  • Features Index, Table of Contents
  • Bookseller's Inventory # 8540659-20
  • ISBN 9780471684299 / 0471684295
  • Weight 0.75 lbs (0.34 kg)
  • Dimensions 9.93 x 7.01 x 0.5 in (25.22 x 17.81 x 1.27 cm)
  • Library of Congress subjects Nonprofit organizations - Finance
  • Library of Congress Catalog Number 2004025806
  • Dewey Decimal Code 658.152

Summary

"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes." --Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.

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From the rear cover

A thorough and practical overview of the process of planning and managing a capital campaign

"I have not come across a better book on the overall strategy and techniques necessary for the planning and implementation of a capital campaign. Ms. Walker covers all of the bases in a clear and concise manner that will benefit many organizations, especially those embarking on their first campaign. This book is an excellent tool for the senior development officer or executive director who may have conducted several campaigns. The examples of new trends in philanthropy and management tools for endowment are very helpful."
--Gordon H. "Nick" Mueller, PhD
President and CEO, The National D-Day Museum
America's National World War II Museum

Nonprofit Essentials: The Capital Campaign is an accessible and easy-to-read professional guide that provides concise, in-depth advice on capital campaigns. In lively discussions, independent consultant Julia Walker shares the tips, techniques, and programs that have helped her raise more than $600 million in capital campaigns.

Nonprofit Essentials highlights new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make an organization's case stand out among the competition, as well as such topics as:

  • Determining if an organization is ready for a campaign
  • Budgeting and staffing for a campaign
  • Setting realistic goals
  • Creating a campaign gift table
  • Identifying and training volunteers
  • Donor cultivation that produces results
  • Campaign recognition practices

About the author

Julia Ingraham Walker is an independent fundraising consultant with more than twenty years' experience. Specializing in capital campaigns, she has led over a dozen capital campaigns for such nonprofits as Tulane University, Xavier University, the National D-Day Museum, the New Orleans Museum of Art, and many others. She was named New Orleans Outstanding Fundraising Executive by the Association of Fundraising Professionals.

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