NTC's Dictionary of Trade Name Origins

Lincolnwood, Illinois: NTC Business Books, a division of NTC Publishing Group, 1994. Revised Edition, Later Printing. Hardcover. Very good. [6], 217, [1] pages. Footnotes. Limited illustrations. Includes Introduction, Arrangement of the Entries; Dictionary; Appendix 1: Letters and suffixes; Appendix II: Computer-devised names; Appendix III: Unexplained names. Also includes Bibliography and Acknowledgments. The entries run in alphabetical order. Each entry opens with the trade name in heavy print, followed by its identity in brackets. The identity states the nature of the product, enterprise, or service, and gives the name of the manufacturer or owner of the named product. The linking word "by" here means that the product is manufactured by or marketed by the company that follows. Adrian Richard West Room (27 September 1933, Melksham - 6 November 2010, Stamford, Lincolnshire) was a British toponymist and onomastician, a Fellow of the Royal Geographical Society and a prolific author of reference works relating primarily to the origins of word and place-names. Between 1952 and 1979, Room served in the Royal Naval Reserve, Special Branch, retiring as a Lieutenant Commander. Before becoming a full-time author, he was employed at King's College School, Cambridge, where he taught modern languages and was a senior house master. He later, until 1984, worked as a senior lecturer in Russian for the Ministry of Defence. The author has tried to establish how a name came about, who devised it, and what the thinking was that lay behind the choice of a particular name. The stories behind more than 700 everyday trade names.