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Olympic Marketing

Olympic Marketing Paperback - 2012

by Alain Ferrand

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Details

  • Title Olympic Marketing
  • Author Alain Ferrand
  • Binding Paperback
  • Condition New
  • Pages 296
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2012-04-30
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # ria9780415587877_pod
  • ISBN 9780415587877 / 0415587875
  • Weight 1.15 lbs (0.52 kg)
  • Dimensions 9.1 x 6.1 x 0.7 in (23.11 x 15.49 x 1.78 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Sports - Marketing, Sports - Management
  • Library of Congress Catalog Number 2011047095
  • Dewey Decimal Code 796.480

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About the author

Alain Ferrand is Professor of Marketing at the University of Poitiers, France. He is also Director of the Center for Research in Social Science and Society (MSHS), Director of the MEMOS in French and Professor on the UEFA Diploma course in Football Management. He specialises in sport marketing with a particular emphasis on branding, sponsorship and sporting events communications strategies.

Jean-Loup Chappelet is Professor of Public Management at IDHEAP, the Swiss Graduate School of Public Management at the University of Lausanne. He specialises in sport management and sport policy with a particular emphasis on the organisation of Olympic Games and the governance of the Olympic System. He has written several books and many articles in these domains.

Benot Sguin is Associate Professor of Sport Management at the University of Ottawa, Canada. His research on ambush marketing, sponsorship, and Olympic marketing has been published internationally in several academic journals. He teaches Olympic marketing at the International Olympic Academy.