Skip to content

Olympic Marketing
Stock Photo: Cover May Be Different

Olympic Marketing Paperback - 2012

by Alain Ferrand; Jean-Loup Chappelet; Benoit Seguin

Details

  • Title Olympic Marketing
  • Author Alain Ferrand; Jean-Loup Chappelet; Benoit Seguin
  • Binding Paperback
  • Pages 296
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2012-04-30
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780415587877 / 0415587875
  • Weight 1.15 lbs (0.52 kg)
  • Dimensions 9.1 x 6.1 x 0.7 in (23.11 x 15.49 x 1.78 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Sports - Marketing, Sports - Management
  • Library of Congress Catalog Number 2011047095
  • Dewey Decimal Code 796.480

About the author

Alain Ferrand is Professor of Marketing at the University of Poitiers, France. He is also Director of the Center for Research in Social Science and Society (MSHS), Director of the MEMOS in French and Professor on the UEFA Diploma course in Football Management. He specialises in sport marketing with a particular emphasis on branding, sponsorship and sporting events communications strategies.

Jean-Loup Chappelet is Professor of Public Management at IDHEAP, the Swiss Graduate School of Public Management at the University of Lausanne. He specialises in sport management and sport policy with a particular emphasis on the organisation of Olympic Games and the governance of the Olympic System. He has written several books and many articles in these domains.

Benot Sguin is Associate Professor of Sport Management at the University of Ottawa, Canada. His research on ambush marketing, sponsorship, and Olympic marketing has been published internationally in several academic journals. He teaches Olympic marketing at the International Olympic Academy.

More Copies for Sale

Olympic Marketing
Stock Photo: Cover May Be Different

Olympic Marketing

by Ferrand, Alain; Chappelet, Jean-Loup; Seguin, Benoit

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780415587877 / 0415587875
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$55.64
FREE shipping to USA

Show Details

Description:
Routledge, 2012. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
NZ$55.64
FREE shipping to USA
Olympic Marketing
Stock Photo: Cover May Be Different

Olympic Marketing

by Alain Ferrand

  • New
Condition
New
ISBN 10 / ISBN 13
9780415587877 / 0415587875
Quantity Available
1
Seller
Southport, Merseyside, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$92.00
NZ$21.03 shipping to USA

Show Details

Description:
New. The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide… Read More
Item Price
NZ$92.00
NZ$21.03 shipping to USA
Olympic Marketing

Olympic Marketing

by Alain Ferrand

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780415587877 / 0415587875
Quantity Available
1
Seller
Southport, Merseyside, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$105.76
NZ$21.03 shipping to USA

Show Details

Description:
Paperback / softback. New.
Item Price
NZ$105.76
NZ$21.03 shipping to USA
Olympic Marketing

Olympic Marketing

by Alain Ferrand

  • New
Condition
New
ISBN 10 / ISBN 13
9780415587877 / 0415587875
Quantity Available
928
Seller
Uxbridge, Greater London, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$110.63
NZ$16.89 shipping to USA

Show Details

Description:
New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Olympic Marketing.
Item Price
NZ$110.63
NZ$16.89 shipping to USA
Olympic Marketing
Stock Photo: Cover May Be Different

Olympic Marketing

by Ferrand, Alain (Author)/ Chappelet, Jean-Loup (Author)/ Seguin, Benoit (Author)

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780415587877 / 0415587875
Quantity Available
2
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$131.74
NZ$21.14 shipping to USA

Show Details

Description:
Routledge, 2012. Paperback. New. 264 pages. 9.21x6.38x0.59 inches.
Item Price
NZ$131.74
NZ$21.14 shipping to USA
Olympic Marketing
Stock Photo: Cover May Be Different

Olympic Marketing

by Ferrand, Alain

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780415587877 / 0415587875
Quantity Available
1
Seller
Newport Coast, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$147.31
FREE shipping to USA

Show Details

Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
NZ$147.31
FREE shipping to USA