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Olympic Marketing Paperback - 2012
by Alain Ferrand; Jean-Loup Chappelet; Benoit Seguin
Details
- Title Olympic Marketing
- Author Alain Ferrand; Jean-Loup Chappelet; Benoit Seguin
- Binding Paperback
- Pages 296
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2012-04-30
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9780415587877 / 0415587875
- Weight 1.15 lbs (0.52 kg)
- Dimensions 9.1 x 6.1 x 0.7 in (23.11 x 15.49 x 1.78 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Sports - Marketing, Sports - Management
- Library of Congress Catalog Number 2011047095
- Dewey Decimal Code 796.480
About the author
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Stock Photo: Cover May Be Different
Olympic Marketing
by Ferrand, Alain; Chappelet, Jean-Loup; Seguin, Benoit
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Routledge, 2012. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Olympic Marketing
by Alain Ferrand
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New. The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide…
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Olympic Marketing
by Alain Ferrand
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- Paperback
- ISBN 10 / ISBN 13
- 9780415587877 / 0415587875
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Olympic Marketing
by Alain Ferrand
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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Olympic Marketing.
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Stock Photo: Cover May Be Different
Olympic Marketing
by Ferrand, Alain (Author)/ Chappelet, Jean-Loup (Author)/ Seguin, Benoit (Author)
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- Paperback
- ISBN 10 / ISBN 13
- 9780415587877 / 0415587875
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Routledge, 2012. Paperback. New. 264 pages. 9.21x6.38x0.59 inches.
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Stock Photo: Cover May Be Different
Olympic Marketing
by Ferrand, Alain
- Used
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- ISBN 10 / ISBN 13
- 9780415587877 / 0415587875
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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