Packaging Design: Successful Product Branding from Concept to Shelf

US: Wiley, 2006. Hardcover. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. How to create packaging designs for consumer brands that effectively commun icate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for c reating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the des ign process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the hi ghly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient b ook, you'll find: * Insightful images of the design process, design concepts, three-dimension al models, and prototypes * A wealth of case studies showcasing how superior packaging designs were c reated * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines.