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Packaging Design: Successful Product Branding from Concept to Shelf
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Packaging Design: Successful Product Branding from Concept to Shelf Hardcover - 2006

by Marianne Rosner Klimchuk; Sandra A. Krasovec

Details

  • Title Packaging Design: Successful Product Branding from Concept to Shelf
  • Author Marianne Rosner Klimchuk; Sandra A. Krasovec
  • Binding Hardcover
  • Edition [ Edition: First
  • Pages 262
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, Hoboken, New Jersey
  • Date September 11, 2006
  • Illustrated Yes
  • ISBN 9780471720164 / 047172016X
  • Weight 1.67 lbs (0.76 kg)
  • Dimensions 9.48 x 7.66 x 0.82 in (24.08 x 19.46 x 2.08 cm)
  • Library of Congress subjects Packaging - Design
  • Library of Congress Catalog Number 2006004539
  • Dewey Decimal Code 658.564

About the author

MARIANNE ROSNER KLIMCHUK is Associate Chair of the Packaging Design Department at the Fashion Institute of Technology (FIT) in New York City. She's a frequent lecturer and contributor to industry magazines.

SANDRA A. KRASOVEC is Assistant Professor of Packaging Design at FIT and principal of Krasovec Design in New York City.

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Packaging Design: Successful Product Branding from Concept to Shelf

Packaging Design: Successful Product Branding from Concept to Shelf

by Krasovec, Sandra A.

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Packaging Design: Successful Product Branding from Concept to Shelf
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Packaging Design: Successful Product Branding from Concept to Shelf

by Klimchuk, Marianne R.

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Packaging Design : Successful Product Branding from Concept to Shelf

Packaging Design : Successful Product Branding from Concept to Shelf

by Sandra A. Krasovec; Marianne Rosner Klimchuk; Marianne R. Klimchuk

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Wiley & Sons, Incorporated, John, 2006. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Packaging Design : Successful Product Branding from Concept to Shelf

Packaging Design : Successful Product Branding from Concept to Shelf

by Sandra A. Krasovec; Marianne Rosner Klimchuk; Marianne R. Klimchuk

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Wiley & Sons, Incorporated, John, 2006. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Packaging Design : Successful Product Branding from Concept to Shelf
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Packaging Design : Successful Product Branding from Concept to Shelf

by Klimchuk, Marianne R., Klimchuk, Marianne Rosner, Krasovec, Sandra A

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ISBN 10 / ISBN 13
9780471720164 / 047172016x
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Packaging Design: Successful Product Branding from Concept to Shelf
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Packaging Design: Successful Product Branding from Concept to Shelf

by Klimchuk, Marianne R.

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  • Hardcover
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ISBN 10 / ISBN 13
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Wiley, 2006. Hardcover. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. How to create packaging designs for consumer brands that effectively commun icate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for c reating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the des ign process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the hi ghly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient b ook, you'll… Read More
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Packaging Design : Successful Product Branding from Concept to Shelf
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Packaging Design : Successful Product Branding from Concept to Shelf

by Klimchuk, Marianne R., Klimchuk, Marianne Rosner, Krasovec, Sandra A

  • Used
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ISBN 10 / ISBN 13
9780471720164 / 047172016x
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Packaging Design: Successful Product Branding from Concept to Shelf
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Packaging Design: Successful Product Branding from Concept to Shelf

by Klimchuk, Marianne R

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ISBN 10 / ISBN 13
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Packaging Design: Successful Product Branding from Concept to Shelf
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Packaging Design: Successful Product Branding from Concept to Shelf

by Klimchuk, Marianne R.; Krasovec, Sandra A.

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  • Hardcover
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ISBN 10 / ISBN 13
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Packaging Design: Successful Product Branding from Concept to Shelf
Stock Photo: Cover May Be Different

Packaging Design: Successful Product Branding from Concept to Shelf

by Klimchuk, Marianne R.

  • Used
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  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780471720164 / 047172016X
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