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Packaging Design : Successful Product Branding from Concept to Shelf

Packaging Design : Successful Product Branding from Concept to Shelf Hardcover - 2006

by Sandra A. Krasovec; Marianne Rosner Klimchuk; Marianne R. Klimchuk

  • Used
  • very good
  • Hardcover

Description

Wiley & Sons, Incorporated, John, 2006. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Used - Very Good
NZ$10.51
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Details

  • Title Packaging Design : Successful Product Branding from Concept to Shelf
  • Author Sandra A. Krasovec; Marianne Rosner Klimchuk; Marianne R. Klimchuk
  • Binding Hardcover
  • Edition [ Edition: First
  • Condition Used - Very Good
  • Pages 262
  • Volumes 1
  • Language ENG
  • Publisher Wiley & Sons, Incorporated, John, Hoboken, New Jersey
  • Date 2006
  • Illustrated Yes
  • Bookseller's Inventory # G047172016XI4N00
  • ISBN 9780471720164 / 047172016X
  • Weight 1.67 lbs (0.76 kg)
  • Dimensions 9.48 x 7.66 x 0.82 in (24.08 x 19.46 x 2.08 cm)
  • Library of Congress subjects Packaging - Design
  • Library of Congress Catalog Number 2006004539
  • Dewey Decimal Code 658.564

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About the author

MARIANNE ROSNER KLIMCHUK is Associate Chair of the Packaging Design Department at the Fashion Institute of Technology (FIT) in New York City. She's a frequent lecturer and contributor to industry magazines.

SANDRA A. KRASOVEC is Assistant Professor of Packaging Design at FIT and principal of Krasovec Design in New York City.