Public Relations
by Bernays, Edward L
- Used
- fair
- Hardcover
- first
- Condition
- Fair
- Seller
-
Ladysmith, British Columbia, Canada
Payment Methods Accepted
About This Item
USA: University of Oklahoma Press, 1952. Book. Fair. Hardcover. First Edition. 8vo - over 7¾" - 9¾" tall. First edition of this public relations classic. 374 pages. Suggested reading list. Index. Bernays "presents his conception of public relations, a profession he helped to found: its importance to individuals, organizations, governments. His ideas, backed by years of successful practice, offer a sound basis for public relations." - from dust jacket (not included with this copy). Author, a nephew of Sigmund Freud, conducted many influential large-scale public relations exercises on the American public and has come to be known as the "Father of Spin." His techniques remain very much at work in today's news. Includes replica dust jacket preserved in archival-grade Brodart. Above-average wear. Front hinge open where front free endpaper removed. Remnants of dust jacket flaps affixed inside each board. Light tanning to endpapers and contents. A worthy reading copy. Bibliographic references: Larson 11, Cole p.28..
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Details
- Bookseller
- RareNonFiction.com (CA)
- Bookseller's Inventory #
- 614H0336
- Title
- Public Relations
- Author
- Bernays, Edward L
- Format/Binding
- Hardcover
- Book Condition
- Used - Fair
- Edition
- First Edition
- Publisher
- University of Oklahoma Press
- Place of Publication
- USA
- Date Published
- 1952
- Keywords
- Public Relations Media Manipulation Spin Control Spinmeisters
- Bookseller catalogs
- Conspiracy; News Media;
- Size
- 8vo - over 7¾" - 9¾" tall
Terms of Sale
RareNonFiction.com
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About the Seller
RareNonFiction.com
Biblio member since 2003
Ladysmith, British Columbia
About RareNonFiction.com
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Glossary
Some terminology that may be used in this description includes:
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Hinge
- The portion of the book closest to the spine that allows the book to be opened and closed.
- Brodart
- Generally used to refer to a clear plastic cover that is sometimes added to the dustjacket or outside covering of a book. The...
- Flap(s)
- The portion of a book cover or cover jacket that folds into the book from front to back. The flap can contain biographical...
- Fair
- is a worn book that has complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc....
- Reading Copy
- Indicates a book that is perfectly serviceable for reading. It may have a defect or damage. As such, reading copy is not a...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...