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Purple Cow: Transform Your Business by Being Remarkable
by Godin, Seth
- Used
- Condition
- UsedAcceptable
- ISBN 10
- 159184021X
- ISBN 13
- 9781591840213
- Seller
-
Interlochen, Michigan, United States
Payment Methods Accepted
About This Item
UsedAcceptable. The item is very worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing (age related spots and browning). May NOT include discs, access code or other supplemental materials.
Synopsis
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?Godin showed that the traditional Ps that marketers had used for decades to get their products noticed—pricing, promotion, publicity, packaging, etc.—weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.
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Details
- Bookseller
- Blue Vase Books LLC
(US)
- Bookseller's Inventory #
- 31UE340000UZ_ns
- Title
- Purple Cow: Transform Your Business by Being Remarkable
- Author
- Godin, Seth
- Book Condition
- UsedAcceptable
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 159184021X
- ISBN 13
- 9781591840213
- Publisher
- Portfolio Hardcover
- Place of Publication
- New York, New York, U.s.a.
- This edition first published
- May 8, 2003
Terms of Sale
Blue Vase Books LLC
We guarantee every book we sell to be in the condition as described by us. If you receive a damaged or incorrect item we will correct the situation, quite often without the need for you to return anything!
We will accept returns for any reason within 30 days of original purchase date. Items that are no longer needed or wanted can be returned to us within the 30 day period. Upon receipt and inspection of the item, a refund will be granted.
We will accept returns for any reason within 30 days of original purchase date. Items that are no longer needed or wanted can be returned to us within the 30 day period. Upon receipt and inspection of the item, a refund will be granted.
About the Seller
Blue Vase Books LLC
Biblio member since 2020
Interlochen, Michigan
About Blue Vase Books LLC
Blue Vase Books is a dynamic book seller located in Northern Michigan. We offer thousands of books for sale online and in our retail store located in Interlochen, Michigan.
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