The Race to 270: The Electoral College and the Campaign Strategies of 2000 and 2004
by Daron R. Shaw
- New
- Paperback
- Condition
- New
- ISBN 10
- 0226751341
- ISBN 13
- 9780226751344
- Seller
-
Southport, Merseyside, United Kingdom
10 Copies Available from This Seller
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About This Item
Paperback / softback. New. The Electoral College has played an important role in presidential politics since our nation's founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was won-and lost. Shaw's nonpartisan study lays out how both the Democrats and the Republicans developed strategies to win decisive electoral votes by targeting specific states and media markets. Drawing on his own experience with Republican battle plans, candidate schedules, and advertising purchases-plus key contacts in the Gore and Kerry camps-Shaw goes on to show that both sides used information on weekly shifts in candidate support to reallocate media buys and schedule appearances. Most importantly, he uses strikingly original research to prove that these carefully constructed plans significantly affected voters' preferences and opinions-not in huge numbers, but enough to shift critical votes in key battlegrounds. Bridging the gap between those who study campaigns and those who conduct them, The Race to 270 will provide political scientists and practitioners alike with fresh insights about the new strategies that stem from one of our oldest institutions.
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9780226751344
- Title
- The Race to 270: The Electoral College and the Campaign Strategies of 2000 and 2004
- Author
- Daron R. Shaw
- Format/Binding
- Paperback / softback
- Book Condition
- New New
- Quantity Available
- 10
- Binding
- Paperback
- ISBN 10
- 0226751341
- ISBN 13
- 9780226751344
- Publisher
- University Of Chicago Press
- This edition first published
- November 15, 2006
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About the Seller
The Saint Bookstore
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Southport, Merseyside
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...