Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Used
- very good
- Hardcover
- first
- Condition
- Very Good
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Seller
-
Binghamton, New York, United States
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Details
- Bookseller
- Robinson Street Books, IOBA (US)
- Bookseller's Inventory #
- WARE275JD011
- Title
- Selling the Invisible: A Field Guide to Modern Marketing
- Author
- Beckwith, Harry
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Publisher
- Business Plus
- Place of Publication
- Boston, Massachusetts, U.s.a.
- Date Published
- 1997-03-01
- X weight
- 10 oz
Terms of Sale
Robinson Street Books, IOBA
All items offered subject to prior sale. Any item may be returned within 30 days of receipt for full refund less shipping both ways. If our error, we will pay shipping both ways.� Shipping is extra.
About the Seller
Robinson Street Books, IOBA
About Robinson Street Books, IOBA
Glossary
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