Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- New
- Condition
- New
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Seller
-
Benton Harbor, Michigan, United States
5 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Details
- Bookseller
- Ambis Enterprises LLC (US)
- Bookseller's Inventory #
- OTF-S-9780446672313
- Title
- Selling the Invisible: A Field Guide to Modern Marketing
- Author
- Beckwith, Harry
- Book Condition
- New New
- Quantity Available
- 5
- Binding
- Paperback
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Publisher
- Grand Central Publishing
- Place of Publication
- New Delhi
- This edition first published
- March 1, 1998
Terms of Sale
Ambis Enterprises LLC
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Ambis Enterprises LLC
About Ambis Enterprises LLC
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...