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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

  • Used
  • very good
  • Paperback
Condition
VERY GOOD
ISBN 10
1587990660
ISBN 13
9781587990663
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Aurora, Ontario, Canada
Item Price
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About This Item

Texere, 2001. Paperback. VERY GOOD. Spine crease. No writing/markings. 272 pages. -- Please feel free to ask for additional information, or detailed photos. US orders ship USPS from Niagara Falls, NY. Canadian orders ship from Ontario.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
Irolita Books CA (CA)
Bookseller's Inventory #
8073
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Harry Beckwith
Format/Binding
Paperback
Book Condition
Used - VERY GOOD
ISBN 10
1587990660
ISBN 13
9781587990663
Publisher
Texere
Place of Publication
London
Date Published
2001
Pages
272

Terms of Sale

Irolita Books

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

Shipping every weekday via USPS Media Mail, from Niagara Falls, New York, or via Canada Post to Canadian customers.

I package carefully. Hardcovers and larger paperbacks are polybagged and boxed in double layer fitted cardboard. Very small paperbacks are polybagged and sent in padded mailers of appropriate size.

I try very hard to provide highly protective packaging for all items. However, customers are welcome to request additional layers of protection for collectible and/or fragile items.

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About the Seller

Irolita Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2016
Aurora, Ontario

About Irolita Books

We are an entirely internet-based bookseller. While we carry many different subjects and genres, horse books are our particular interest (a natural consequence of lifelong horse ownership). If you need additional information or images of any of our titles, please ask.

Glossary

Some terminology that may be used in this description includes:

Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....

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