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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

  • Used
  • Hardcover
Condition
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ISBN 10
0446520942
ISBN 13
9780446520942
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About This Item

Good Condition

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
Still Fond and More US (US)
Bookseller's Inventory #
0446520942 B8 137
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Harry Beckwith
Book Condition
Used
Quantity Available
1
Binding
Hardcover
ISBN 10
0446520942
ISBN 13
9780446520942
Publisher
Warner Books
Place of Publication
New York
Date Published
1997

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About the Seller

Still Fond and More

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2021
Tahlequah, Oklahoma

About Still Fond and More

We are Tahlequah, Oklahoma's independent bookstore! Our goal is to meet the literary needs of Cherokee County, and greater Ozarkia.

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