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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

  • Used
  • Hardcover
Condition
Used; Good
ISBN 10
1587990660
ISBN 13
9781587990663
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About This Item

Texere Publishing,US, 03/01/2001. Hardcover. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
Greener Books Ltd GB (GB)
Bookseller's Inventory #
mon0001558345
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Harry Beckwith
Format/Binding
Hardcover
Book Condition
Used; Good
Quantity Available
1
ISBN 10
1587990660
ISBN 13
9781587990663
Publisher
Texere Publishing,US
Place of Publication
London
Date Published
03/01/2001

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About the Seller

Greener Books Ltd

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2010
London, Greater London

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