Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Used
- Hardcover
- Condition
- Used; Good
- ISBN 10
- 1587990660
- ISBN 13
- 9781587990663
- Seller
-
London, Greater London, United Kingdom
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Details
- Bookseller
- Greener Books Ltd (GB)
- Bookseller's Inventory #
- mon0001558345
- Title
- Selling the Invisible: A Field Guide to Modern Marketing
- Author
- Harry Beckwith
- Format/Binding
- Hardcover
- Book Condition
- Used; Good
- Quantity Available
- 1
- ISBN 10
- 1587990660
- ISBN 13
- 9781587990663
- Publisher
- Texere Publishing,US
- Place of Publication
- London
- Date Published
- 03/01/2001
Terms of Sale
Greener Books Ltd
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