Stock Photo: Cover May Be Different
Simulated Test Marketing: Technology for Launching Successful New Products
by Clancy, Kevin J.; Shulman, Robert S.; Wolf, Marianne M
- Used
- as new
- Hardcover
- first
- Condition
- As New/As New
- ISBN 10
- 0029055059
- ISBN 13
- 9780029055052
- Seller
-
Sykesville, Maryland, United States
Payment Methods Accepted
About This Item
New Britian, Connecticut, U.S.A: Lexington Books, 1994. First Edition. Hard Cover. As New/As New. Type: Review Copy As New, review copy with publisher's sheet laid in. 304 pp with chapter notes, bibliography and index. "[C]aptures in one volume everything an intelligent marketer needs to know about this powerful research technology: why it's important; what are the differences between simulated test marketing sytems; how to do a simple simulation; even the equations employed by researchers to make their forecasts.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Bayside Books of Maryland, IOBA (US)
- Bookseller's Inventory #
- 000300
- Title
- Simulated Test Marketing: Technology for Launching Successful New Products
- Author
- Clancy, Kevin J.; Shulman, Robert S.; Wolf, Marianne M
- Format/Binding
- Hard Cover
- Book Condition
- New
- Jacket Condition
- As New
- Quantity Available
- 1
- Edition
- First Edition
- Binding
- Hardcover
- ISBN 10
- 0029055059
- ISBN 13
- 9780029055052
- Publisher
- Lexington Books
- Place of Publication
- New Britian, Connecticut, U.S.A
- Date Published
- 1994
- Keywords
- BUSINESS TEST MARKETING MODELS SIMULATION 0029055059
- X weight
- 21 oz
Terms of Sale
Bayside Books of Maryland, IOBA
I PREFER PAYMENT VIA PAYPAL, but will accept credit cards through Biblio, or by check or money order made out to Timothy Doyle. All items ship carefully packaged in a sturdy box, unless otherwise agreed upon. If your book order is heavy or oversized, shipping costs may need to be adjusted. A full refund will be made to the purchaser of any misrepresented material if returned in the same condition as shipped out. For returns for reasons other than misrepresented material, postage shall not be refundable.
About the Seller
Bayside Books of Maryland, IOBA
Biblio member since 2005
Sykesville, Maryland
About Bayside Books of Maryland, IOBA
Bayside Books of Maryland is an online-only store, and has been operating since 2001. I believe in accurately identifying both edition and condition. I am a book collector myself, and understand the importance of complete and honest descriptions.
Glossary
Some terminology that may be used in this description includes:
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...