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Simulated Test Marketing: Technology for Launching Successful New Products

Simulated Test Marketing: Technology for Launching Successful New Products

Simulated Test Marketing: Technology for Launching Successful New Products
Stock Photo: Cover May Be Different

Simulated Test Marketing: Technology for Launching Successful New Products

by Clancy, Kevin J.; Shulman, Robert S.; Wolf, Marianne M

  • Used
  • as new
  • Hardcover
  • first
Condition
As New/As New
ISBN 10
0029055059
ISBN 13
9780029055052
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Item Price
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About This Item

New Britian, Connecticut, U.S.A: Lexington Books, 1994. First Edition. Hard Cover. As New/As New. Type: Review Copy As New, review copy with publisher's sheet laid in. 304 pp with chapter notes, bibliography and index. "[C]aptures in one volume everything an intelligent marketer needs to know about this powerful research technology: why it's important; what are the differences between simulated test marketing sytems; how to do a simple simulation; even the equations employed by researchers to make their forecasts.

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Details

Bookseller
Bayside Books of Maryland, IOBA US (US)
Bookseller's Inventory #
000300
Title
Simulated Test Marketing: Technology for Launching Successful New Products
Author
Clancy, Kevin J.; Shulman, Robert S.; Wolf, Marianne M
Format/Binding
Hard Cover
Book Condition
New
Jacket Condition
As New
Quantity Available
1
Edition
First Edition
Binding
Hardcover
ISBN 10
0029055059
ISBN 13
9780029055052
Publisher
Lexington Books
Place of Publication
New Britian, Connecticut, U.S.A
Date Published
1994
Keywords
BUSINESS TEST MARKETING MODELS SIMULATION 0029055059
X weight
21 oz

Terms of Sale

Bayside Books of Maryland, IOBA

I PREFER PAYMENT VIA PAYPAL, but will accept credit cards through Biblio, or by check or money order made out to Timothy Doyle. All items ship carefully packaged in a sturdy box, unless otherwise agreed upon. If your book order is heavy or oversized, shipping costs may need to be adjusted. A full refund will be made to the purchaser of any misrepresented material if returned in the same condition as shipped out. For returns for reasons other than misrepresented material, postage shall not be refundable.

About the Seller

Bayside Books of Maryland, IOBA

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2005
Sykesville, Maryland

About Bayside Books of Maryland, IOBA

Bayside Books of Maryland is an online-only store, and has been operating since 2001. I believe in accurately identifying both edition and condition. I am a book collector myself, and understand the importance of complete and honest descriptions.

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First Edition
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