Description:
Lexington Books, 1998-06-03. Hardcover. Very Good. 1.2000 in x 9.3000 in x 6.2000 in.
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Simulated Test Marketing Hardcover - 1998
by Kevin J. Clancy; Robert S. Shulman; Peter C. Krieg
Details
- Title Simulated Test Marketing
- Author Kevin J. Clancy; Robert S. Shulman; Peter C. Krieg
- Binding Hardcover
- Edition [ Edition: First
- Pages 306
- Volumes 1
- Language ENG
- Publisher Lexington Books, New Britian, Connecticut, U.S.A
- Date 1998-06
- ISBN 9780029055052 / 0029055059
- Library of Congress subjects Marketing - Computer simulation, New products - Marketing
- Library of Congress Catalog Number 94-17718
- Dewey Decimal Code 658.800
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Simulated Test Marketing: Technology for Launching Successful New Products
by Wolf, Marianne McGarry, Krieg, Peter C., Clancy, Kevin J.
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- Very Good
- Hardcover
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- Used - Very Good
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- Hardcover
- ISBN 10 / ISBN 13
- 9780029055052 / 0029055059
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Simulated Test Marketing: Technology for Launching Successful New Products.
by Kevin J.; Krieg, Peter C.; Wolf, Marianne McGarry Clancy.
- Used
- Hardcover
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- New
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- Hardcover
- ISBN 10 / ISBN 13
- 9780029055052 / 0029055059
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Lexington Books,, 1998.. hardcover. Used, like new. Book and jacket are like new, perfect condition. Published by Lexington Books, 306pp. **We provide professional service and individual attention to your order, daily shipments, and sturdy packaging. FREE TRACKING ON ALL SHIPMENTS WITHIN USA.
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Simulated Test Marketing: Technology for Launching Successful New Products
by Clancy, Kevin J.; Shulman, Robert S.; Wolf, Marianne M
- Used
- as new
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- first
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- New
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New Britian, Connecticut, U.S.A: Lexington Books, 1994. First Edition. Hard Cover. As New/As New. Type: Review Copy As New, review copy with publisher's sheet laid in. 304 pp with chapter notes, bibliography and index. "[C]aptures in one volume everything an intelligent marketer needs to know about this powerful research technology: why it's important; what are the differences between simulated test marketing sytems; how to do a simple simulation; even the equations employed by researchers to make their forecasts.
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Simulated Test Marketing: Technology for Launching Successful New Products
by Kevin J. Clancy et Marianne Wolf
- Used
- Good
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- Used - Good
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- 9780029055052 / 0029055059
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Morangis, France
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Simon and Schuster, 1994. Hardcover. Good. Former library book. Different cover. Edition 1994. Ammareal gives back up to 15% of this book's net price to charity organizations.
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Simulated Test Marketing: Technology for Launching Successful New Products
by Clancy, Kevin J.
- Used
- Good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780029055052 / 0029055059
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Newport Coast, California, United States
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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