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Simulated Test Marketing
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Simulated Test Marketing Hardcover - 1998

by Kevin J. Clancy; Robert S. Shulman; Peter C. Krieg


Details

  • Title Simulated Test Marketing
  • Author Kevin J. Clancy; Robert S. Shulman; Peter C. Krieg
  • Binding Hardcover
  • Edition [ Edition: First
  • Pages 306
  • Volumes 1
  • Language ENG
  • Publisher Lexington Books, New Britian, Connecticut, U.S.A
  • Date 1998-06
  • ISBN 9780029055052 / 0029055059
  • Library of Congress subjects Marketing - Computer simulation, New products - Marketing
  • Library of Congress Catalog Number 94-17718
  • Dewey Decimal Code 658.800

About the author

Kevin J. Clancy is Chairman and CEO of Copernicus Marketing Consulting. Peter C. Krieg is President and COO of Copernicus Marketing Consulting. Marianne McGarry Wolf is Professor of Agribusiness at California Polytechnic State University, San Luis Obispo.
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Simulated Test Marketing: Technology for Launching Successful New Products
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Simulated Test Marketing: Technology for Launching Successful New Products

by Wolf, Marianne McGarry, Krieg, Peter C., Clancy, Kevin J.

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Lexington Books, 1998-06-03. Hardcover. Very Good. 1.2000 in x 9.3000 in x 6.2000 in.
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Simulated Test Marketing: Technology for Launching Successful New Products.
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Simulated Test Marketing: Technology for Launching Successful New Products.

by Kevin J.; Krieg, Peter C.; Wolf, Marianne McGarry Clancy.

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Lexington Books,, 1998.. hardcover. Used, like new. Book and jacket are like new, perfect condition. Published by Lexington Books, 306pp. **We provide professional service and individual attention to your order, daily shipments, and sturdy packaging. FREE TRACKING ON ALL SHIPMENTS WITHIN USA.
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Simulated Test Marketing: Technology for Launching Successful New Products
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Simulated Test Marketing: Technology for Launching Successful New Products

by Clancy, Kevin J.; Shulman, Robert S.; Wolf, Marianne M

  • Used
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ISBN 10 / ISBN 13
9780029055052 / 0029055059
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New Britian, Connecticut, U.S.A: Lexington Books, 1994. First Edition. Hard Cover. As New/As New. Type: Review Copy As New, review copy with publisher's sheet laid in. 304 pp with chapter notes, bibliography and index. "[C]aptures in one volume everything an intelligent marketer needs to know about this powerful research technology: why it's important; what are the differences between simulated test marketing sytems; how to do a simple simulation; even the equations employed by researchers to make their forecasts.
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Simulated Test Marketing: Technology for Launching Successful New Products
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Simulated Test Marketing: Technology for Launching Successful New Products

by Kevin J. Clancy et Marianne Wolf

  • Used
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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9780029055052 / 0029055059
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Simon and Schuster, 1994. Hardcover. Good. Former library book. Different cover. Edition 1994. Ammareal gives back up to 15% of this book's net price to charity organizations.
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Simulated Test Marketing: Technology for Launching Successful New Products
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Simulated Test Marketing: Technology for Launching Successful New Products

by Clancy, Kevin J.

  • Used
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  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780029055052 / 0029055059
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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