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Sonic Branding : An Introduction
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Sonic Branding : An Introduction Hardcover - 2003

by Jackson, Daniel

  • Used

Description

Palgrave Macmillan Limited. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Used - Good
NZ$54.25
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Details

  • Title Sonic Branding : An Introduction
  • Author Jackson, Daniel
  • Binding Hardcover
  • Condition Used - Good
  • Pages 179
  • Volumes 1
  • Language ENG
  • Publisher Palgrave Macmillan Limited
  • Date 2003-10-06
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index
  • Bookseller's Inventory # GRP77068910
  • ISBN 9781403905192 / 1403905193
  • Weight 1.02 lbs (0.46 kg)
  • Dimensions 9.56 x 6.28 x 0.66 in (24.28 x 15.95 x 1.68 cm)
  • Library of Congress subjects Branding (Marketing), Advertising - Brand name products
  • Library of Congress Catalog Number 2003046970
  • Dewey Decimal Code 659.14

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From the publisher

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

First line

Sound is a very strong communicator.`

About the author

DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.