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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding Hardcover - 2003

by D. Jackson


From the publisher

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

First line

Sound is a very strong communicator.`

Details

  • Title Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
  • Author D. Jackson
  • Binding Hardcover
  • Pages 179
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2003-10-06
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index
  • ISBN 9781403905192 / 1403905193
  • Weight 1.02 lbs (0.46 kg)
  • Dimensions 9.56 x 6.28 x 0.66 in (24.28 x 15.95 x 1.68 cm)
  • Library of Congress subjects Branding (Marketing), Advertising - Brand name products
  • Library of Congress Catalog Number 2003046970
  • Dewey Decimal Code 659.14

About the author

DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.
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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

by Jackson, Daniel M

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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

by Jackson, D

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Sonic Branding: An Introduction
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Sonic Branding: An Introduction

by Daniel M. Jackson

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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

by D. Jackson

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ISBN 10 / ISBN 13
9781403905192 / 1403905193
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Hardback. New. Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
Item Price
NZ$174.71
NZ$20.84 shipping to USA
Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
Stock Photo: Cover May Be Different

Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

by Jackson, D.

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ISBN 10 / ISBN 13
9781403905192 / 1403905193
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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
Stock Photo: Cover May Be Different

Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

by Jackson, D

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Binding
Hardcover
ISBN 10 / ISBN 13
9781403905192 / 1403905193
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