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SONY: The Private Life

SONY: The Private Life

SONY: The Private Life
Stock Photo: Cover May Be Different

SONY: The Private Life

by Nathan, John

  • Used
  • very good
  • Hardcover
  • first
Condition
Very Good/Very Good
ISBN 10
0395893275
ISBN 13
9780395893272
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About This Item

Boston: Houghton Mifflin Company, 1999. First Edition . Hardcover. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. xvi, 347 pp. Previous owner bookplate on front pastedown. The jacket has light rubbing to the corners. The history of, and emotional realtionships at the top of, SONY Corporation.

Synopsis

From its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its role as the world's chief purveyor of electronics and mass culture, Sony's story is one of the signal fables of our age. In SONY: THE PRIVATE LIFE, John Nathan, a preeminent expert on Japanese culture, dissects this fable, pulling the veil from one of the world's most successful and secretive corporations. He uncovers persuasive evidence that Sony's biggest triumphs, from color TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia Pictures, stem from the web of intense relationships that have always characterized its top ranks. Nathan traces this emotional web as no other writer has or could, by drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sony's inner sanctum. With a novelist's skill - honed by translating the works of Yukio Mishima and Kenzaburo Oe - Nathan etches incisive portraits of the company's famously enigmatic cofounder, Akio Morita; its patrician, autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyuki Idei, who already has brought wrenching changes to Sony. Nathan's exploration of the Sony empire also reveals how it invented color TV as we know it and used bold marketing techniques to best the inferior yet dominant American competition; why Sony ignored the conventional wisdom of the time to enter a groundbreaking partnership with archrival Philips to perfect the CD; how Sony manages to prosper despite Japan's economic malaise; and what innovations and strategies it plans for the new century. With authority and wit, Nathan dispels the myths that surround Sony and crafts unparalleled corporate drama. Sony: The Private Life is at once an engrossing chronicle of astounding entrepreneurship and a poignant account of loyalty's consequences.

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Details

Bookseller
Persephone's Books US (US)
Bookseller's Inventory #
009055
Title
SONY: The Private Life
Author
Nathan, John
Format/Binding
Hardcover
Book Condition
Used - Very Good
Jacket Condition
Very Good
Quantity Available
1
Edition
First Edition
ISBN 10
0395893275
ISBN 13
9780395893272
Publisher
Houghton Mifflin Company
Place of Publication
Boston
Date Published
1999
Size
8vo - over 7¾" - 9&f
Keywords
Business - Japan

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About the Seller

Persephone's Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2003
Gastonia, North Carolina

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Glossary

Some terminology that may be used in this description includes:

First Edition
In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Bookplate
Highly sought after by some collectors, a book plate is an inscribed or decorative device that identifies the owner, or former...
Rubbing
Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket.

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