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Strategic Marketing Problems (13th Edition)
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Strategic Marketing Problems (13th Edition) Hardcover - 2012

by Roger Kerin, Robert Peterson

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Details

  • Title Strategic Marketing Problems (13th Edition)
  • Author Roger Kerin, Robert Peterson
  • Binding Hardcover
  • Edition 13th Edition
  • Condition Used - Good
  • Pages 752
  • Volumes 1
  • Language ENG
  • Publisher Pearson, U.S.A.
  • Date 2012
  • Illustrated Yes
  • Bookseller's Inventory # 6881763
  • ISBN 9780132747257 / 0132747251
  • Weight 3.95 lbs (1.79 kg)
  • Dimensions 11 x 8.8 x 1.3 in (27.94 x 22.35 x 3.30 cm)
  • Library of Congress subjects Marketing - Management, Marketing - Decision making
  • Library of Congress Catalog Number 2012018183
  • Dewey Decimal Code 658.802

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Summary

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

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