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Strategic Marketing Problems (13th Edition) Hardcover - 2012
by Roger Kerin, Robert Peterson
- Used
- Good
Description
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Details
- Title Strategic Marketing Problems (13th Edition)
- Author Roger Kerin, Robert Peterson
- Binding Hardcover
- Edition 13th Edition
- Condition Used - Good
- Pages 752
- Volumes 1
- Language ENG
- Publisher Pearson, U.S.A.
- Date 2012
- Illustrated Yes
- Bookseller's Inventory # 6881763
- ISBN 9780132747257 / 0132747251
- Weight 3.95 lbs (1.79 kg)
- Dimensions 11 x 8.8 x 1.3 in (27.94 x 22.35 x 3.30 cm)
- Library of Congress subjects Marketing - Management, Marketing - Decision making
- Library of Congress Catalog Number 2012018183
- Dewey Decimal Code 658.802
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Summary
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.