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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership Hardcover - 2006 - 1st Edition
by Rainey, David L
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- Hardcover
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Details
- Title Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership
- Author Rainey, David L
- Binding Hardcover
- Edition number 1st
- Edition 1
- Condition Used: Good
- Pages 735
- Volumes 1
- Language ENG
- Publisher Cambridge University Press, Port Hope, ON, Canada
- Date 2006-08-14
- Illustrated Yes
- Bookseller's Inventory # SONG0521862787
- ISBN 9780521862783 / 0521862787
- Weight 3.61 lbs (1.64 kg)
- Dimensions 9.82 x 7.12 x 1.89 in (24.94 x 18.08 x 4.80 cm)
- Library of Congress subjects Social responsibility of business, Industrial management - Environmental aspects
- Dewey Decimal Code 658.408
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Summary
In today's turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalization of the world's economies, the intensification of competition, and recent quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the U.S., Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with new ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.
First line
SBD is a strategic management framework for leading change using enterprise thinking, visionary leadership, strategy and business integration, and innovation.