Sustainable Business Development
by Rainey, David L
In today's turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalization of the world's economies, the intensification of competition, and recent quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the U.S., Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with new ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.
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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership
by Rainey, David L.
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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership
by Rainey, David L.
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Cambridge University Press, 2010. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780521148436 Item Price
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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership
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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership
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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership
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