Talk Show Campaigns: Presidential Candidates on Daytime and Late Night Television (Routledge Studies in Global Information, Politics and Society) by Parkin, Michael

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Hardback. New. Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate-from long shot primary contender to major party nominee-hitting the talk show circuit at some point during the campaign. This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns. The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting… Read More

Routledge, 2014. Hardcover. New. 1st edition. 252 pages. 9.00x6.25x0.75 inches.

Routledge, 2014. Hardcover. New. 1st edition. 252 pages. 9.00x6.25x0.75 inches.