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The Tipping Point: How Little Things Can Make a Big Difference
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The Tipping Point: How Little Things Can Make a Big Difference Paperback - 2002

by Malcolm Gladwell

  • Used

This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work.

Description

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Details

  • Title The Tipping Point: How Little Things Can Make a Big Difference
  • Author Malcolm Gladwell
  • Binding Paperback
  • Edition [ Edition: Repri
  • Condition Used - Good
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher Back Bay Books, Boston
  • Date 2002-01-07
  • Features Index, Table of Contents
  • Bookseller's Inventory # WAL-F-1h-001990
  • ISBN 9780316346627 / 0316346624
  • Weight 0.65 lbs (0.29 kg)
  • Dimensions 8.1 x 5.4 x 0.9 in (20.57 x 13.72 x 2.29 cm)
  • Reading level 1160
  • Library of Congress subjects Social psychology, Psychology, Social
  • Library of Congress Catalog Number 2004273849
  • Dewey Decimal Code 302

About More Than Words Inc. Massachusetts, United States

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More Than Words empowers youth who are in foster care, court-involved, homeless or out of school to take charge of their lives by taking charge of a business. MTW believes that when system-involved youth are challenged with authentic and increasing responsibilities in a business setting, and are given high expectations and a culture of support, they can and will address personal barriers to success, create concrete action plans for their lives, and become contributing members of society. More Than Words began as an online bookselling training program for youth in DCF custody in 2004 and opened its vibrant bookstore on Moody St in Waltham in 2005 and added its Starbucks coffee bar in 2008. MTW replicated its model in the South End of Boston in 2011, thereby doubling the number of youth served annually.

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Summary

Discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Media reviews

Citations

  • Black Issues Book Review, 07/01/2005, Page 23
  • Booksense '76 Mar/Apr 2002, 03/01/2002, Page 1
  • Entertainment Weekly, 01/18/2002, Page 73
  • Kliatt, 05/01/2002, Page 38
  • New York Times, 01/06/2002, Page 20

About the author

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.