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Tourism, Technology and Competitive Strategies
Stock Photo: Cover May Be Different

Tourism, Technology and Competitive Strategies Paperback - 1996

by Poon, A

  • Used
  • Paperback

Description

Cab International , 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:0851989500
Used: See description
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Details

  • Title Tourism, Technology and Competitive Strategies
  • Author Poon, A
  • Binding Paperback
  • Edition New edition
  • Pages 352
  • Volumes 1
  • Language ENG
  • Publisher Cab International
  • Date 1996
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # 9362118
  • ISBN 9780851989501 / 0851989500
  • Weight 1.25 lbs (0.57 kg)
  • Dimensions 9.1 x 6.1 x 0.9 in (23.11 x 15.49 x 2.29 cm)
  • Dewey Decimal Code 338.479

From the publisher

Tourism, the worlds fastest growing industry, is now entering a more mature phase. During the 1970s and 1980s mass tourism, with its rigid, standardized packages, developed rapidly and provided many consumers with their first experiences of international travel. Today, a complex and multi-faceted industry, tourism faces growing pressures - consumer demand for more individually tailored holidays, an increasingly competitive operational environment, opportunities provided by new technology and growing environmental concerns.

This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970s, and how this technology and innovation is creating a new best practice of flexibility, market segmentation and diagonal integration within tourism. The book demonstrates how companies in the industry can enhance their competitiveness in the market place. Aimed at both academics and industry practitioners, this original and challenging work will attract a wide readership.

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