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Tourism, Technology and Competitive Strategies
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Tourism, Technology and Competitive Strategies Paperback - 1996

by Auliana Poon


From the publisher

Tourism, the worlds fastest growing industry, is now entering a more mature phase. During the 1970s and 1980s mass tourism, with its rigid, standardized packages, developed rapidly and provided many consumers with their first experiences of international travel. Today, a complex and multi-faceted industry, tourism faces growing pressures - consumer demand for more individually tailored holidays, an increasingly competitive operational environment, opportunities provided by new technology and growing environmental concerns.

This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970s, and how this technology and innovation is creating a new best practice of flexibility, market segmentation and diagonal integration within tourism. The book demonstrates how companies in the industry can enhance their competitiveness in the market place. Aimed at both academics and industry practitioners, this original and challenging work will attract a wide readership.

Details

  • Title Tourism, Technology and Competitive Strategies
  • Author Auliana Poon
  • Binding Paperback
  • Edition New edition
  • Pages 352
  • Volumes 1
  • Language ENG
  • Publisher Cabi
  • Date March 6, 1996
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780851989501 / 0851989500
  • Weight 1.25 lbs (0.57 kg)
  • Dimensions 9.1 x 6.1 x 0.9 in (23.11 x 15.49 x 2.29 cm)
  • Dewey Decimal Code 338.479
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Tourism, Technology and Competitive Strategies
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Tourism, Technology and Competitive Strategies

by Poon, Auliana

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ISBN 10 / ISBN 13
9780851989501 / 0851989500
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Tourism, Technology and Competitive Strategies
Stock Photo: Cover May Be Different

Tourism, Technology and Competitive Strategies

by Poon, A.

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ISBN 10 / ISBN 13
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Cab International , 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:0851989500
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Tourism, Technology and Competitive Strategies
Stock Photo: Cover May Be Different

Tourism, Technology and Competitive Strategies

by Poon, A.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780851989501 / 0851989500
Quantity Available
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Lincoln, Lincolnshire, United Kingdom
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Description:
Cab International , 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:0851989500
Item Price
NZ$7.44
NZ$26.71 shipping to USA
Tourism, Technology and Competitive Strategies
Stock Photo: Cover May Be Different

Tourism, Technology and Competitive Strategies

by Poon, Auliana

  • Used
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Paperback
ISBN 10 / ISBN 13
9780851989501 / 0851989500
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Cabi Publishing, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:0851989500
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Tourism, Technology and Competitive Strategies

by Poon, Auliana

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Tourism, Technology and Competitive Strategies [Paperback] Poon, Auliana
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Tourism, Technology and Competitive Strategies [Paperback] Poon, Auliana

by Poon, Auliana

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CABI, 1993-06-01. Paperback. Good. 9x6x1. Ex-school/Library book. Book is in good condition. Cover has some wear. . Fingermarks present. Page discolouration present. Sloping spine. Plastic cover present.
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Tourism, Technology and Competitive Strategies
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Tourism, Technology and Competitive Strategies

by Auliana Poon

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ISBN 10 / ISBN 13
9780851989501 / 0851989500
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Tourism, Technology and Competitive Strategies (Signed by the author Auliana Poon)
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Tourism, Technology and Competitive Strategies (Signed by the author Auliana Poon)

by Poon, Auliana

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CABI International, 1994. Reprint . Paperback. Very Good. 8x6x0. Signed. Signed by the author, Auliana Poon. Name of the previous owner. Reprint, 1994. Publication of 370 pages. The wraps are a little shelf rubbed. There are pencil annotations within the book. The text remains bright and clear. The binding is excellent. GK. Our orders are shipped using tracked courier delivery services.
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Tourism, Technology and Competitive Strategies

Tourism, Technology and Competitive Strategies

by Auliana Poon

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ISBN 10 / ISBN 13
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Paperback / softback. New. This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970's, and how this technology and innovation is creating a new "best practice" of flexibility, market segmentation and diagonal integration within tourism.
Item Price
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Tourism, Technology and Competitive Strategies
Stock Photo: Cover May Be Different

Tourism, Technology and Competitive Strategies

by Poon, Auliana

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  • Paperback
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Binding
Paperback
ISBN 10 / ISBN 13
9780851989501 / 0851989500
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