Trend-Driven Innovation: Beat Accelerating Customer Expectations by Mason, Henry; Mattin, David; Luthy, Maxwell - 2015

Wiley & Sons, Incorporated, John. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Wiley & Sons, Incorporated, John. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

Wiley, 2015. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Wiley, 10/5/2015 12:00:01 A. paperback. Very Good. 0.9055 8.1102 7.9921.

Paperback. Very Good.

US: Wiley, 2015. Paperback. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, cou nter-intuitive truth: to discover what people want next, stop looking at cu stomers and start looking at businesses. That means learning how to draw po werful insights from the way leading brands and disruptive startups--from A pple to Uber, Chipotle to Patagonia--redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Drive n Innovation is the book that will reconfigure your view of the business wo… Read More

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Paperback / softback. New. Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong

paperback. Good. Access codes and supplements are not guaranteed with used items.