Skip to content

Why People Buy
Stock Photo: Cover May Be Different

Why People Buy Paperback - 1989

by O'Shaughnessy, John

  • Used
  • Good
  • Paperback
Drop Ship Order

Description

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Used - Good
NZ$65.01
FREE Shipping to USA Standard delivery: 7 to 14 days
More Shipping Options
Ships from Bonita (California, United States)

About Bonita California, United States

Biblio member since 2020
Seller rating: This seller has earned a 5 of 5 Stars rating from Biblio customers.

Terms of Sale: 30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

Browse books from Bonita

Details

  • Title Why People Buy
  • Author O'Shaughnessy, John
  • Binding Paperback
  • Edition [ Edition: Repri
  • Condition Used - Good
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA, New York
  • Date 1989-12-21
  • Features Index
  • Bookseller's Inventory # 0195040872.G
  • ISBN 9780195040876 / 0195040872
  • Weight 0.4 lbs (0.18 kg)
  • Dimensions 8.03 x 5.36 x 0.44 in (20.40 x 13.61 x 1.12 cm)
  • Library of Congress subjects Purchasing, Consumer behavior
  • Library of Congress Catalog Number 86012511
  • Dewey Decimal Code 658.834

From the rear cover

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is an essential resource for MBA students and students of marketing and business, and 'must' reading for anyone involved in selling or buying.