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From the rear cover
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is an essential resource for MBA students and students of marketing and business, and 'must' reading for anyone involved in selling or buying.
Details
- Title Why People Buy
- Author John O'Shaughnessy
- Binding Paperback
- Edition [ Edition: Repri
- Pages 208
- Volumes 1
- Language ENG
- Publisher Oxford University Press, USA, New York
- Date 1989-12-21
- Features Index
- ISBN 9780195040876 / 0195040872
- Weight 0.4 lbs (0.18 kg)
- Dimensions 8.03 x 5.36 x 0.44 in (20.40 x 13.61 x 1.12 cm)
- Library of Congress subjects Purchasing, Consumer behavior
- Library of Congress Catalog Number 86012511
- Dewey Decimal Code 658.834
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Why People Buy
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Why People Buy
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Why People Buy
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Why People Buy
by O'Shaughnessy, John
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Why People Buy
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Why People Buy
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Why People Buy
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Why People Buy
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Why People Buy
by O'Shaughnessy, John
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