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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your
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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories Hardcover - 2009 - 1st Edition

by Scott, David Meerman

  • New
  • Hardcover

"World Wide Rave" teaches the art and science of creating engaging content and teaches readers exactly how to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media.

Description

Wiley, 2009-03-03. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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From the rear cover

WHAT IS IT? That thing that everyone is talking about?

YOU HAVEN'T HEARD? Didn't you get the e-mail? IT'S EVERYWHERS!

BUZZ... HOT... COOL... all over the Web!

YOU'VE JUST ENCOUNTERED A WORLD WIDE RAVE. Congratulations.

Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over.

MOST OF THE TIME THEY ARE ACCIDENTAL.

BUT WHAT IF YOU COULD CREATE ONE?

HOW VALUABLE WOULD THAT BE TO YOU? Priceless?

YOU CAN. The secret is here.

INSIDE.

By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep--for free! In World Wide Rave, Scott, author of the award-winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience.

Media reviews

Citations

  • Reference and Research Bk News, 05/01/2009, Page 127

About the author

David Meerman Scott is an award-winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley. For more information, please visit www.davidmeermanscott.com.