Description:This Eric Ries best seller is primarily an elaboration of his famous business concept known as The Lean Startup. The book gives readers revolutionary ways in which newer companies are formulated and how their business functions effectively. The book was published in the year 2011 and provides enlightening ideas and tips on how to prevent new businesses from failing prematurely.SynopsisThe Lean Startup mainly talks about modernised techniques which can be put to use by entrepreneurs across the globe in order to form new companies and create newer and better products. It also provides information about how to cater to the growing needs of the customers in the realm so that their customer stack increases and the company attains success through and through. The author has also expressed his own experiences regarding launching new business ventures and employs his active association with the Harvard Business School to analyse the reasons why most of the new start-up companies fail as soon as they start.… Read More
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