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Rowntree and the Marketing Revolution, 1862 1969

Rowntree and the Marketing Revolution, 1862 1969 Paperback - 2007

by Robert Fitzgerald

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Description

New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and m
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Details

  • Title Rowntree and the Marketing Revolution, 1862 1969
  • Author Robert Fitzgerald
  • Binding Paperback
  • Condition New
  • Pages 768
  • Volumes 1
  • Language ENG
  • Publisher Cambridge University Press, Cambridge
  • Date 2007-02-12
  • Illustrated Yes
  • Features Bibliography, Illustrated
  • Bookseller's Inventory # ria9780521023788_pod
  • ISBN 9780521023788 / 0521023785
  • Weight 2.33 lbs (1.06 kg)
  • Dimensions 9.21 x 6.14 x 1.53 in (23.39 x 15.60 x 3.89 cm)
  • Themes
    • Cultural Region: British
  • Dewey Decimal Code 338.766

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From the publisher

"First published, 1995; this digitally printed first paperback version (with corrections), 2006"--T.p. verso. Includes bibliographical references (p. 697-711) and index.