Now Is Not the Time To Panic

4.5★s "I had wanted people to care, to notice, but I hadn't wanted them to put their own hands all over it, to try to claim it. But how do you stop something like that? You just tried to make more of it so you didn't lose your claim to what was inside of you."

Now Is Not The Time To Panic is the fourth novel by award-winning American author, Kevin Wilson. It's a phone call from a stranger that casts Frances Budge's mind back twenty years. Mazzy Brower is an art critic, writing about the Coalfield Panic of 1996, and she's convinced that Frankie Budge started it. She'd be right, but does Frances want to talk about it?

Back during the summer vacation of '96, Frankie was sixteen, her mom was working, her triplet brothers flipping burgers at fast-food places, and her dad long gone, in Milwaukee with a new family. She was bored and a bit lonely. And so was Zeke, new in town from Memphis, his mom catatonic with grief over her cheating husband.

An aspiring novelist (Frankie), an aspiring artist (Zeke), a stolen photocopier, lots of paper and toner, and an idea: what could go wrong?

Their poster had an enigmatic slogan (The edge is a shantytown filled with gold seekers. We are fugitives, and the law is skinny with hunger for us) surrounded by some strange illustrations. They made copies, lots of copies, and put them up around town. And they made a solemn vow to tell no-one that they were the ones who made it.

The reaction initially pleased them, but the analysis of the meaning, that was a bit upsetting: "I kind of wanted other people to not understand it in ways that they assumed a really cool artist had made it. I didn't want them to not understand it in a way that they think we're devil worshippers who abduct kids."

And then, in that pre-internet-as-we-know-it-now world, it went viral. It spawned copy-cats and a weird and dangerous dad militia, The Poster Posse. Violence, lives lost, none of that was what they wanted. But at sixteen, they too naïve to realise that once you release something into the world, you lose all control over it.

They never did tell anyone, so how does Mazzy Brower know? And if she tells the world, then what?

Wilson paints a vivid picture of how a single piece of American pop culture, a culture-altering poster, can expand into a phenomenon and cause mass hysteria. His characters are appealing for all their very realistic flaws; some of their seemingly inexplicable choices can be attributed to their tender ages but they can't fail to elicit the reader's empathy. Funny and thought-provoking, this is a marvellous coming-of-age tale. This unbiased review is from an uncorrected proof copy provided by NetGalley and Text Publishing.