Switch
by Heath, Chip
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.From the Hardcover edition.
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Switch : How to Change Things When Change Is Hard
by Heath, Dan, Heath, Chip
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Reno, Nevada, USA
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Crown Publishing Group, The. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Item Price
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Switch: How to Change Things When Change Is Hard
by Heath, Chip
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- Used - Acceptable
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- 2011
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- Paperback
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- 9781847940322
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Seattle, Washington, USA
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Random House Business Books, 2011. Paperback. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not… Read more about this item Item Price
NZ$10.09
Switch: How to Change Things When Change Is Hard
by Heath, Chip
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- Used - Good
- Published
- 2011
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- Paperback
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- 9781847940322
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Seattle, Washington, USA
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NZ$10.09
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Random House Business Books, 2011. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
NZ$10.09
Switch : How to Change Things When Change Is Hard
by Heath, Dan, Heath, Chip
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- Used - Very Good
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- 9780385528757
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Reno, Nevada, USA
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NZ$11.94
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Crown Publishing Group, The. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Item Price
NZ$11.94
Switch : How to Change Things When Change Is Hard
by Heath, Dan, Heath, Chip
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- 9780385528757
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Mishawaka, Indiana, USA
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Crown Publishing Group, The. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Item Price
NZ$11.94
Switch: How to Change Things When Change Is Hard
by Heath, Chip
- Condition
- Used - Acceptable
- Published
- 2011
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- Paperback
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- 9781847940322
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Seattle, Washington, USA
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Random House Business Books, 2011. Paperback. Acceptable. Disclaimer:Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
NZ$10.09
Switch: How to Change Things When Change Is Hard
by Chip Heath
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- 2011
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- Paperback
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Seattle, Washington, USA
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Random House Business Books, 2011. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
NZ$11.42
Switch: How to Change Things When Change Is Hard
by Chip Heath
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- 2011
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Seattle, Washington, USA
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Random House Business Books, 2011. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
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Switch: How to Change Things When Change Is Hard (Thorndike Large Print Health, Home and Learning)
by Chip Heath
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- 2011-01-19
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- 9781410433138
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HOUSTON, Texas, USA
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Switch : How to Change Things When Change Is Hard
by Heath, Dan, Heath, Chip
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Reno, Nevada, USA
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Crown Publishing Group, The. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Item Price
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Switch : How to Change Things When Change Is Hard
by Heath, Dan, Heath, Chip
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- Used - Good
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- 9780385528757
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Reno, Nevada, USA
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Switch : How to Change Things When Change Is Hard
by Heath, Dan, Heath, Chip
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- Used - Very Good
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- 9780385528757
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Mishawaka, Indiana, USA
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Crown Publishing Group, The. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Item Price
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Switch : How to Change Things When Change Is Hard
by Heath, Chip
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Mishawaka, Indiana, USA
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Switch: How to change things when change is hard
by Heath, Chip
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GORING BY SEA, West Sussex, GBR
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Switch: How to Change Things When Change Is Hard
by Heath, Chip
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Interlochen, Michigan, USA
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UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Item Price
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Switch: How to Change Things When Change Is Hard (Thorndike Health, Home & Learning)
by Chip Heath
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- 2011-02-09
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HOUSTON, Texas, USA
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Switch: How to Change Things When Change Is Hard
by Heath, Chip
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Tucker, Georgia, USA
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UsedVeryGood. All orders ship by next business day! This is a used hardcover book. Pages have no markings and has some wear. Dust jacket is included and has wear and small tears. The cover/boards have wear. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small… Read more about this item Item Price
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Switch : How to Change Things When Change Is Hard
by Heath, Dan, Heath, Chip
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- Used - Good
- ISBN
- 9780385528757
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Mishawaka, Indiana, USA
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Crown Publishing Group, The. Used - Good. Used book that is in clean, average condition without any missing pages. Item Price
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Switch: How to change things when change is hard
by Heath, Dan
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GORING BY SEA, West Sussex, GBR
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Switch: How to Change Things When Change Is Hard
by Heath, Chip
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- 9781847940322
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Frederick, Maryland, USA
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Random House Business Books. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Item Price
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