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Marketing: An Introduction
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Marketing: An Introduction Paperback - 2006

by Gary Armstrong; Philip Kotler


From the publisher

This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.

Details

  • Title Marketing: An Introduction
  • Author Gary Armstrong; Philip Kotler
  • Binding Paperback
  • Edition 8th Edition
  • Pages 522
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall, Upper Saddle River, NJ
  • Date 2006-03
  • Illustrated Yes
  • ISBN 9780131865914 / 0131865919
  • Weight 2.91 lbs (1.32 kg)
  • Dimensions 10.7 x 8.38 x 0.85 in (27.18 x 21.29 x 2.16 cm)
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2005027193
  • Dewey Decimal Code 658.8
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Marketing : An Introduction
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Marketing : An Introduction

by Kotler, Philip, Armstrong, Gary

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Marketing : An Introduction
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Marketing : An Introduction

by Kotler, Philip., Armstrong, Gary

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Marketing : An Introduction
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Marketing : An Introduction

by Kotler, Philip, Armstrong, Gary

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ISBN 10 / ISBN 13
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Marketing : An Introduction
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Marketing : An Introduction

by Kotler, Philip, Armstrong, Gary

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ISBN 10 / ISBN 13
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Marketing: An Introduction
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Marketing: An Introduction

by Armstrong, Gary; Kotler, Philip

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Marketing : An Introduction

Marketing : An Introduction

by Gary Armstrong; Philip Kotler

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ISBN 10 / ISBN 13
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Marketing : An Introduction

Marketing : An Introduction

by Gary Armstrong; Philip Kotler

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ISBN 10 / ISBN 13
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Marketing: An Introduction

Marketing: An Introduction

by Gary Armstrong; Philip Kotler

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ISBN 10 / ISBN 13
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Marketing: An Introduction
Stock Photo: Cover May Be Different

Marketing: An Introduction

by Gary Armstrong; Philip Kotler

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  • Paperback
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Binding
Paperback
ISBN 10 / ISBN 13
9780131865914 / 0131865919
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Marketing: An Introduction
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Marketing: An Introduction

by Armstrong, Gary, Kotler, Philip

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ISBN 10 / ISBN 13
9780131865914 / 0131865919
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