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Marketing: An Introduction

Marketing: An Introduction

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Marketing: An Introduction

by Armstrong, Gary; Kotler, Philip

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  • good
  • Paperback
Condition
Good
ISBN 10
0131865919
ISBN 13
9780131865914
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About This Item

Pearson College Div, 2006-02-28. Paperback. Good.

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
Your Online Bookstore US (US)
Bookseller's Inventory #
0131865919-3-26540379
Title
Marketing: An Introduction
Author
Armstrong, Gary; Kotler, Philip
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0131865919
ISBN 13
9780131865914
Publisher
Pearson College Div
Place of Publication
Upper Saddle River, Nj
Date Published
2006-02-28
X weight
47 oz

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About the Seller

Your Online Bookstore

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Houston, Texas

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