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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business,
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Hardcover -

by Rory Sutherland


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  • Title Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
  • Author Rory Sutherland
  • Binding Hardcover
  • Pages 384
  • Volumes 1
  • Language ENG
  • Publisher Mariner Books
  • Illustrated Yes
  • ISBN 9780062388414 / 006238841X
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9 x 6 x 1.21 in (22.86 x 15.24 x 3.07 cm)
  • Library of Congress subjects Success in business, Branding (Marketing)
  • Dewey Decimal Code 659.101
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Stock Photo: Cover May Be Different

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

by Sutherland, Rory

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ISBN 10 / ISBN 13
9780062388414 / 006238841X
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

by Rory Sutherland

  • Used
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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9780062388414 / 006238841X
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HarperCollins Publishers, 2019. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Stock Photo: Cover May Be Different

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

by Sutherland, Rory

  • Used
  • Hardcover
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Used: Good
Edition
Illustrated
Binding
Hardcover
ISBN 10 / ISBN 13
9780062388414 / 006238841X
Quantity Available
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William Morrow & Company, 2019-05-07. Illustrated. hardcover. Used: Good.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Stock Photo: Cover May Be Different

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

by Sutherland, Rory

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780062388414 / 006238841X
Quantity Available
1
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Used - Very Good. HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.
"Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year")

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring… Read More
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The Thing Which Has No Name
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The Thing Which Has No Name

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ISBN 10 / ISBN 13
9780062388414 / 006238841X
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Hardback. New.
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NZ$114.28
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Stock Photo: Cover May Be Different

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

by Sutherland, Rory

  • Used
  • Good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780062388414 / 006238841X
Quantity Available
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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