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Marketing Management: Knowledge and Skills Paperback - 2010 - 10th Edition

by J. Paul Peter


From the publisher

Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Details

  • Title Marketing Management: Knowledge and Skills
  • Author J. Paul Peter
  • Binding Paperback
  • Edition number 10th
  • Edition 10
  • Pages 832
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill
  • Date 2010-10
  • ISBN 9780071221122 / 0071221123
  • Library of Congress Catalog Number 2010028484
  • Dewey Decimal Code 658.8
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Marketing Management: Knowledge and Skills

by J. Paul Peter

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9780071221122 / 0071221123
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Marketing Management

by Peter, J.P. & Donnelly, J.H.

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Mcgraw-Hill Education, 2009. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780071221122
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Marketing Management: Knowledge and Skills

Marketing Management: Knowledge and Skills

by J. Paul Peter; James H. Donnelly Jr.

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McGraw-Hill, 2010. Paperback. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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