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kidfluence  The Marketer's Guide to Understanding and Reaching Generation Y --
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kidfluence The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens Hardcover - 2003 - 1st Edition

by Sutherland, Anne.; Beth Thompson


From the publisher

Kidfluence provides research on the demographic and socio-cultural trends relating to the youth market and shows marketers and advertisers what works and what doesn't when it comes to communicating with this audience. It includes case studies of a variety of businesses and reveals the most successful trends in designing businesses for kids, marketing to kids and communicating with kids. The book also addresses several of the more sensitive issues surrounding this topic, such as how parents feel about marketing to their kids, and manipulation versus fair business.

First line

To understand the present we need to know something of the past.

Details

  • Title kidfluence The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens
  • Author Sutherland, Anne.; Beth Thompson
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Publisher McGraw-Hill
  • Date July 21, 2003
  • ISBN 9780071416221
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kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens...
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kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens

by Sutherland, Anne, Thompson, Beth

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kidfluence

kidfluence

by Thompson, Beth

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kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and...
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kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens

by Sutherland, Anne

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ISBN 10 / ISBN 13
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kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens...
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kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens

by Anne Sutherland; Beth Thompson

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Kidfluence
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Kidfluence

by Thompson, Beth, Sutherland, Anne

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ISBN 10 / ISBN 13
9780071416221 / 0071416226
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kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and...
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kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens

by Anne Sutherland; Beth Thompson

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  • Hardcover
Condition
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Hardcover
ISBN 10 / ISBN 13
9780071416221 / 0071416226
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