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Essentials of Marketing Research
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Essentials of Marketing Research Paperback - 2009

by Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David


From the publisher

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Details

  • Title Essentials of Marketing Research
  • Author Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David
  • Binding Paperback
  • Edition [ Edition: secon
  • Pages 416
  • Language ENG
  • Publisher McGraw-Hill/Irwin
  • Date 2009-11
  • ISBN 9780073404820
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Essentials of Marketing Research
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Essentials of Marketing Research

by Jr., Joseph Hair; Mary Wolfinbarger; Robert Bush;

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McGraw-Hill Education, 2009-11-25. Paperback. Good. 9x7x0. This listing is for (Essentials of Marketing Research). This edition is very similar to ISBN 1260260461 and 0078112117 and 1260511855 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.
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Essentials of Marketing Research
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Essentials of Marketing Research

by Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David

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