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Introduction to Mass Communication: Media Literacy and Culture with Media World
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Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM, Updated Fifth Edition Paperback - 2008 - 5th Edition

by Stanley Baran


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This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more!

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  • Title Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM, Updated Fifth Edition
  • Author Stanley Baran
  • Binding Paperback
  • Edition number 5th
  • Edition 5
  • Pages 516
  • Language ENG
  • Publisher McGraw-Hill Humanities/Social Sciences/Languages, Blacklick, Ohio, U.S.A.
  • Date 2008-01
  • ISBN 9780077243302
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Introduction to Mass Communication : Media Literacy and Culture
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Introduction to Mass Communication : Media Literacy and Culture

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Introduction to Mass Communication : Media Literacy and Culture
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Introduction to Mass Communication : Media Literacy and Culture

by Baran, Stanley J

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Introduction to Mass Communication: Media Literacy and Culture [With CDROM]
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Introduction to Mass Communication: Media Literacy and Culture [With CDROM]

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Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM, Updated Fifth Edition

by Stanley Baran

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Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM, Updated Fifth Edition

by Baran, Stanley J

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McGraw-Hill Humanities Social, Boston, MA, 2008. Fifth Edition. Softcover. Very Good Condition/No Dust Jacket. Some shelf and corner wear. Text appears clean. Has bookstore Stickers on the Spine and Back Cover. Slight creasing and curl to cover. Includes CD ROM.Binding is tight and solid in very good condition. Looks Nice. Size: 11 in x 8.5 in x 1.2 in. 516+ pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0077243307. ISBN/EAN: 9780077243302. Pictures of this item not already displayed here available upon request. Inventory No: 1561004812. . 9780077243302
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by Baran, Stanley J.

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