Twentieth-Century Design Paperback - 1997 - 1st Edition
by Jonathan M. Woodham
The most famous designs of the 20th century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell more about our culture than a narrowly defined canon of classics. This book takes a fresh look at the wider issues of design and industrial culture throughout the world, showing the powerful cultural, social, and technological forces at work. 65 color illustrations.
From the rear cover
The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and the McDonald's logo are known all over the world, and designs such as the modernist 'Frankfurt Kitchen' of 1924, the 1954 streamlined and tail-finned Oldsmobile, or 'Blow', the inflatable chair ubiquitous in the late 1960s, tell us more about our culture than a narrowly-defined canon of classics. Drawing on the most up-to-date scholarship (not only in design history but also in social anthropology and women's history), Jonathan M. Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. He explores themes such as national identity, the 'Americanization' of ideology and business methods, the rise of the multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. In the history which emerges design is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces.
Details
- Title Twentieth-Century Design
- Author Jonathan M. Woodham
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 288
- Volumes 1
- Language ENG
- Publisher Oxford University Press, USA, Oxford
- Date 1997-05-08
- Illustrated Yes
- ISBN 9780192842046 / 0192842048
- Weight 1.5 lbs (0.68 kg)
- Dimensions 9.38 x 6.78 x 0.69 in (23.83 x 17.22 x 1.75 cm)
- Library of Congress subjects Design - History - 20th century
- Library of Congress Catalog Number 96047594
- Dewey Decimal Code 745.209
Media reviews
Citations
- Booklist, 06/01/1997, Page 1639
- Library Journal, 05/15/1997, Page 75
- New York Times, 12/07/1997, Page 31
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