Skip to content

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Stock Photo: Cover May Be Different

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands Paperback - 2012

by Douglas Holt; Douglas Cameron


Details

  • Title Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
  • Author Douglas Holt; Douglas Cameron
  • Binding Paperback
  • Edition Reprint
  • Pages 416
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA, U.S.A.
  • Date 2012-10-25
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780199655854 / 0199655855
  • Weight 1.35 lbs (0.61 kg)
  • Dimensions 9.1 x 6 x 0.9 in (23.11 x 15.24 x 2.29 cm)

About the author

Douglas Holt was Professor of Marketing at both the Harvard Business School and the University of Oxford. He is now President of the Cultural Strategy Group, a consulting firm that provides brand strategy and innovation solutions using the cultural strategy framework. He is a leading expert on brand strategy, having established cultural branding as an important new strategy tool in his best-selling book How Brands Become Icons: The Principles of Cultural Branding. He has developed cultural strategies for a wide range of brands, including
Coca-Cola, Microsoft, Ben & Jerry's, Sprite, Jack Daniel's, MINI, MasterCard, Fat Tire beer, Qdoba, Georgia Coffee, Planet Green, and Mike's Hard Lemonade, along with a number of non-profit organizations. He holds degrees from Stanford, the University of Chicago, and Northwestern, and is the editor of the Journal of Consumer Culture. He has been invited to give talks at universities and management seminars worldwide, including the Global Economic Forum in Davos

Douglas Cameron is Co-Founder and Chief Strategy Officer for Amalgamated, an influential non-traditional advertising agency known for developing content across multiple media platforms. He has developed brand strategies and campaign ideas for a wide range of clients, including Ben & Jerry's, Clearblue, Coca-Cola, Fat Tire beer, FOX Sports, Freelancers Union, Fuse Music Television, Mike's Hard Lemonade, Sprite, and Svedka vodka. He began his career at Cliff Freeman & Partners, the most lauded creative shop of its time. He entered the world of marketing inadvertently: travelling the world as a bagpiper, he was invited by David Ogilvy to perform at his French castle. Ogilvy insisted he take up advertising. He graduated from Dartmouth College, where he received the English department's top graduating honour.

Back to Top

More Copies for Sale

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Cameron, Douglas

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780199655854 / 0199655855
Quantity Available
2
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
NZ$8.66
NZ$18.02 shipping to USA

Show Details

Description:
Paperback. Very Good.
Item Price
NZ$8.66
NZ$18.02 shipping to USA
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Holt, Douglas; Cameron, Douglas

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780199655854 / 0199655855
Quantity Available
1
Seller
Devizes, Wiltshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$20.48
NZ$20.67 shipping to USA

Show Details

Description:
OUP Oxford, 2012-08-22. paperback. Very Good. 9x1x6. Posted within 1 working day. 1st class tracked post to the UK, Airmail tracked worldwide. Robust recyclable packaging.
Item Price
NZ$20.48
NZ$20.67 shipping to USA
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Stock Photo: Cover May Be Different

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Douglas Holt, Douglas Cameron

  • Used
  • Paperback
Condition
Used: Good
Edition
Reprint
Binding
Paperback
ISBN 10 / ISBN 13
9780199655854 / 0199655855
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$23.18
FREE shipping to USA

Show Details

Description:
Oxford University Press, USA, 2012-10-25. Reprint. Paperback. Used: Good.
Item Price
NZ$23.18
FREE shipping to USA
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Stock Photo: Cover May Be Different

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Douglas Holt et Douglas Cameron

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780199655854 / 0199655855
Quantity Available
1
Seller
Morangis, France
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$37.68
NZ$19.80 shipping to USA

Show Details

Description:
Oxford University Press, 2012. Paperback. Very Good. Former library book. Edition 2012. Ammareal gives back up to 15% of this item's net price to charity organizations.
Item Price
NZ$37.68
NZ$19.80 shipping to USA
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Stock Photo: Cover May Be Different

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Douglas Holt et Douglas Cameron

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780199655854 / 0199655855
Quantity Available
1
Seller
Morangis, France
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$37.68
NZ$19.80 shipping to USA

Show Details

Description:
Oxford University Press, 2012. Paperback. Very Good. Former library book. Edition 2012. Ammareal gives back up to 15% of this item's net price to charity organizations.
Item Price
NZ$37.68
NZ$19.80 shipping to USA
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Douglas B. Holt

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780199655854 / 0199655855
Quantity Available
2
Seller
Southport, Merseyside, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$74.09
NZ$20.92 shipping to USA

Show Details

Description:
Paperback / softback. New. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Item Price
NZ$74.09
NZ$20.92 shipping to USA
Cultural Strategy

Cultural Strategy

by Cameron, Douglas (Founding Partner of Amalgamated Advertising Agency, New York)

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780199655854 / 0199655855
Quantity Available
2
Seller
Uxbridge, Greater London, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$75.39
NZ$16.80 shipping to USA

Show Details

Description:
Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlbo
Item Price
NZ$75.39
NZ$16.80 shipping to USA
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Stock Photo: Cover May Be Different

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Holt, Douglas; Cameron, Douglas

  • Used
  • Paperback
Condition
Used:Good
Binding
Paperback
ISBN 10 / ISBN 13
9780199655854 / 0199655855
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$59.57
FREE shipping to USA

Show Details

Description:
Oxford University Press, 2012-10-25. Paperback. Used:Good.
Item Price
NZ$59.57
FREE shipping to USA
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Stock Photo: Cover May Be Different

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Holt, Douglas/ Cameron, Douglas

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780199655854 / 0199655855
Quantity Available
2
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$94.55
NZ$21.03 shipping to USA

Show Details

Description:
Oxford Univ Pr, 2012. Paperback. New. reprint edition. 387 pages. 9.25x6.25x1.00 inches.
Item Price
NZ$94.55
NZ$21.03 shipping to USA
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Stock Photo: Cover May Be Different

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Holt, Douglas

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780199655854 / 0199655855
Quantity Available
1
Seller
Newport Coast, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$96.35
FREE shipping to USA

Show Details

Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
NZ$96.35
FREE shipping to USA