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Affective Intelligence and Political Judgment
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Affective Intelligence and Political Judgment Paperback - 2000 - 1st Edition

by George E. Marcus; W. Russell Neuman; Michael Mackuen


From the publisher

Although the rational choice approach toward political behavior has been severely criticized, its adherents claim that competing models have failed to offer a more scientific model of political decisionmaking. This measured but provocative book offers precisely that: an alternative way of understanding political behavior based on cognitive research. The authors draw on research in neuroscience, physiology, and experimental psychology to conceptualize habit and reason as two mental states that interact in a delicate, highly functional balance controlled by emotion. Applying this approach to more than fifteen years of election results, they shed light on a wide range of political behavior, including party identification, symbolic politics, and negative campaigning. Remarkably accessible, Affective Intelligence and Political Judgment urges social scientists to move beyond the idealistic notion of the purely rational citizen to form a more complete, realistic model that includes the emotional side of human judgment.

First line

Affective Intelligence is a theory about how emotion and reason interact to produce a thoughtful and attentive citizenry.

From the rear cover

Although the rational choice approach toward political behavior has been severely criticized, its adherents claim that competing models have failed to offer a more scientific model of political decisionmaking. This measured but provocative book offers precisely that: an alternative way of understanding political behavior based on cognitive research. The authors draw on research in neuroscience, physiology, and experimental psychology to conceptualize habit and reason as two mental states that interact in a delicate, highly functional balance controlled by emotion. Applying this approach to more than fifteen years of election results, they shed light on a wide range of political behavior, including party identification, symbolic politics, and negative campaigning.

Details

  • Title Affective Intelligence and Political Judgment
  • Author George E. Marcus; W. Russell Neuman; Michael Mackuen
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 200
  • Volumes 1
  • Language ENG
  • Publisher University of Chicago Press, Chicago, Illinois, U.S.A.
  • Date October 1, 2000
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780226504698 / 0226504697
  • Weight 0.7 lbs (0.32 kg)
  • Dimensions 9.1 x 6.03 x 0.66 in (23.11 x 15.32 x 1.68 cm)
  • Library of Congress subjects Voting, Political psychology
  • Library of Congress Catalog Number 00008392
  • Dewey Decimal Code 320

Media reviews

Citations

  • Reference and Research Bk News, 02/01/2001, Page 122

About the author

George E. Marcus is a professor of political science at Williams College. W. Russell Neuman is a professor of communication at the Annenberg School for Communication and director of the Information and Society Program, Annenberg Public Policy Center of the University of Pennsylvania. Michael MacKuen is the Burton Craige professor of political science at the University of North Carolina, Chapel Hill.
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Affective Intelligence and Political Judgment
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