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Advertising in Contemporary Society: Perspectives Toward Understanding
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Advertising in Contemporary Society: Perspectives Toward Understanding Paperback - 1996

by Kim B. Rotzoll; James E. Haefner; Steven R. Hall


From the publisher

Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.

Details

  • Title Advertising in Contemporary Society: Perspectives Toward Understanding
  • Author Kim B. Rotzoll; James E. Haefner; Steven R. Hall
  • Binding Paperback
  • Edition [ Edition: third
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher University of Illinois Press, Baltimore, Maryland, U.S.A.
  • Date 1996-08
  • ISBN 9780252065422 / 0252065425
  • Weight 0.74 lbs (0.34 kg)
  • Dimensions 9 x 6 x 0.67 in (22.86 x 15.24 x 1.70 cm)
  • Library of Congress subjects Advertising
  • Library of Congress Catalog Number 95-41806
  • Dewey Decimal Code 659.104

About the author

Kim B. Rotzoll, dean of the College of Communications at the University of Illinois at the Urbana-Champaign, is the author of several books, including Advertising Theory and Practice and Media Ethics.James E. Haefner is an associate professor and head of the Department of Advertising and director of the Cummings Center for Advertising Studies, also at UIUC. Steven R. Hall is a doctoral student in the UIUC's Institute of Communications Research.
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Advertising in Contemporary Society Perspectives toward Understanding 3rd Edition
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Advertising in Contemporary Society Perspectives toward Understanding 3rd Edition

by Rotzoll

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9780252065422 / 0252065425
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University of Illinois Press, USA, 1996. Third Edition. Softcover. Good Condition. Text appears to have markings through out the text. Cover has some wear and corner bumps. Spine is in very good condition. Multiple copies available this title. Quantity Available: 14. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0252065425. ISBN/EAN: 9780252065422. Pictures of this item not already displayed here available upon request. Inventory No: 1561053402. . 9780252065422
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Advertising in Contemporary Society: PERSPECTIVES TOWARD UNDERSTANDING
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Advertising in Contemporary Society: PERSPECTIVES TOWARD UNDERSTANDING

by Hall, Steven R,Haefner, James E,Rotzoll, Kim B

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Advertising in Contemporary Society: PERSPECTIVES TOWARD UNDERSTANDING
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Advertising in Contemporary Society: PERSPECTIVES TOWARD UNDERSTANDING

by Rotzoll, Kim B; Haefner, James E; Hall, Steven R

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Advertising in Contemporary Society Perspectives toward Understanding 3rd Edition
Stock Photo: Cover May Be Different

Advertising in Contemporary Society Perspectives toward Understanding 3rd Edition

by Rotzoll

  • Used
  • Paperback
Condition
Used - Very Good Condition
Edition
Third Edition
Binding
Paperback
ISBN 10 / ISBN 13
9780252065422 / 0252065425
Quantity Available
1
Seller
Burgin, Kentucky, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$42.29
NZ$10.74 shipping to USA

Show Details

Description:
University of Illinois Press, USA, 1996. Third Edition. Softcover. Very Good Condition. Text appears to be clean. Cover has some wear and corner bumps. Spine is in very good condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0252065425. ISBN/EAN: 9780252065422. Pictures of this item not already displayed here available upon request. Inventory No: 1561053990. . 9780252065422
Item Price
NZ$42.29
NZ$10.74 shipping to USA