E-Business and E-Commerce Management: Strategy, Implementation and Practice Paperback - 2004 - 2nd Edition

From the publisher

Whether a practising professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business. - Robert Brooks, PhD, MBA. World Chief Examiner in Internet Marketing and eCommerce for the London Chamber of Commerce and Industry Examination Board. The second edition of E-Business and E-Commerce Management builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies. A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more. The Chaffey text encourages and rewards student parti