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Guerrilla Advertising
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Guerrilla Advertising Paperback - 1994

by Jay Conrad Levinson; Charles Rubin

At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Teeming with anecdotes about past and current advertising successes and failures, GUERRILLA ADVERTISING is sure to entertain readers as they learn the nuts and bolts of cost-effective advertising for small businesses.


Summary

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

From the publisher

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

From the rear cover

At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Advertising is all around us, and lots of folks think they know a good ad campaign when they see one, but as Jay has proven over and over again - what you don't know will hurt you! Step-by-step chapters cover developing an advertising strategy, designing effective ads and copy, maximizing advertising effectiveness, focusing your audience, staying within budgets, polishing your look and pitch, and buying and adapting your tactics to appropriate media. Teeming with anecdotes about past and current advertising successes and failures, Guerrilla Advertising will entertain readers as they learn the nuts and bolts of cost-effective advertising for their small business.

Details

  • Title Guerrilla Advertising
  • Author Jay Conrad Levinson; Charles Rubin
  • Binding Paperback
  • Edition 1St Edition
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher Houghton Mifflin, Wilmington, Massachusetts, U.S.A.
  • Date 1994-06-08
  • ISBN 9780395687185 / 0395687187
  • Weight 0.79 lbs (0.36 kg)
  • Dimensions 9.02 x 6 x 0.8 in (22.91 x 15.24 x 2.03 cm)
  • Themes
    • Theometrics: Secular
  • Library of Congress subjects Small business - Management, Advertising - Cost effectiveness
  • Library of Congress Catalog Number 94003957
  • Dewey Decimal Code 659.1

Media reviews

Citations

  • Booklist, 06/01/1994, Page 1740
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Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success (Guerrilla Marketing)

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Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success
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Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success
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Guerrilla Advertising
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Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success
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Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success

by Jay Conrad Levinson President

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