Skip to content

The Pdma Handbook of New Product Development
Stock Photo: Cover May Be Different

The Pdma Handbook of New Product Development Hardcover - 1996

by Milton D. Rosenau; Abbie Griffin; George A. Castellion

From the publisher

Over the last decade, industry professionals have radically transformed the theory and practice of new product development. Now the Product Development & Management Association (PDMA) has combined the best aspects of current product development practice in a single volume which applies to new products and services in both consumer and industrial markets.

With thirty-three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. For the novice, there is essential coverage of important fundamentals--market analysis and segmentation, choosing and implementing the "right" development process, the creation of multifunctional teams, and more. Experienced practitioners will find important guidance on topics outside their own area of expertise, as well as material on more advanced and emerging concepts, such as process ownership, pipeline management, metrics, and product architecture.

The book's concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information. By providing a complete picture of the knowledge needed for effective new product development today, this all-in-one guide is an invaluable asset to professionals at every level.

Praise for The PDMA Handbook of New Product Development . . .." . . an outstanding reference for any organization wanting to provide a high level of customer value in all its products and services." -- Phillip Rooney Chief Executive Officer WMX Technologies, Inc.

"It provides a comprehensive yet practical resource for information on how to identify, develop, and launch successful new products capturing recent innovations in the 'fuzzy front end' as well as key learnings in product life-cycle management." -- Les White Senior Manager Nortel Technology

"Companies who have not yet implemented a new product development process can rely with confidence on the wealth of experience contributed in the Handbook, and those that have recently implemented a process will find sources for continuous improvement among these pages." -- Dr. Sheldon A. Buckler Chairman, Commonwealth Energy System

"The Handbook provides a collection of state-of-the-art, yet practical, 'tools', 'processes', 'how-to advice', and 'skill sets' that can significantly enhance the commercial success of new products." -- Barry Siadat Vice President of Technology & Engineering AlliedSignal Inc.

Details

  • Title The Pdma Handbook of New Product Development
  • Author Milton D. Rosenau; Abbie Griffin; George A. Castellion
  • Binding Hardcover
  • Edition 7th Printing
  • Pages 656
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Hoboken, NJ, U.S.A.
  • Date 1996-09
  • Illustrated Yes
  • ISBN 9780471141891 / 0471141895
  • Weight 2.46 lbs (1.12 kg)
  • Dimensions 9.52 x 6.39 x 1.42 in (24.18 x 16.23 x 3.61 cm)
  • Library of Congress subjects Marketing - United States, New products - United States - Management
  • Library of Congress Catalog Number 96033743
  • Dewey Decimal Code 658.575

About the author

About the editors

MILTON D. ROSENAU, Jr., FCMC, is President of the Product Development & Management Association (PDMA). He is the founder and head of Rosenau Consulting Company, a specialized management consulting firm whose clients include leading manufacturers of high-technology industrial products. A well-known author, his books include Managing the Development of New Products and Faster New Product Development.

ABBIE GRIFFIN, PhD, is an associate professor at the University of Chicago, with a joint appointment in the Marketing and Operations Management Departments. She is the PDMA's Treasurer and has published articles on product development in Marketing Science, Sloan Management Review, and the Journal of Product Innovation Management.

GEORGE CASTELLION, the founder and head of SSC Associates, is a management consultant in new product development, providing services to clients in R&D-intensive industries. He is also founding Director of the PDMA's Frontier Dialogues on the Fuzzy Front End and on New Product Teams, and is the PDMA's Vice President for Association Development.

NED ANSCHUETZ, PhD, is a Senior Vice President at DDB Needham Worldwide, where he has worked since 1979. He is a Group Director of Strategic Planning and Research, as well as Research Director for the agency's new products group, and an active member of the PDMA and the American Marketing Association.

Back to Top↑

More Copies for Sale

The PDMA Handbook of New Product Development

The PDMA Handbook of New Product Development

by Anschuetz, Ned F.

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780471141891 / 0471141895
Quantity Available
2
Seller
World of Books Ltd
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
NZ$6.50
NZ$18.20 shipping to USA

Show Details

Description:
Hardback. Very Good.
Item Price
NZ$6.50
NZ$18.20 shipping to USA
The PDMA Handbook of New Product Development

The PDMA Handbook of New Product Development

by Ned F. Anschuetz; Abbie Griffin; George A. Castellion; Rosenau, Milton D., Jr.

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780471141891 / 0471141895
Quantity Available
1
Seller
ThriftBooks
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$20.29
FREE shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John, 1996. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
NZ$20.29
FREE shipping to USA
The PDMA Handbook of New Product Development
Stock Photo: Cover May Be Different

The PDMA Handbook of New Product Development

by Milton D. Rosenau; Abbie Griffin; George A. Castellion; Ned F. Anschuetz

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780471141891 / 0471141895
Quantity Available
1
Seller
Ergodebooks
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$26.38
FREE shipping to USA

Show Details

Description:
Wiley, 1996-09-27. Hardcover. Good.
Item Price
NZ$26.38
FREE shipping to USA
The PDMA Handbook of New Product Development .
Stock Photo: Cover May Be Different

The PDMA Handbook of New Product Development .

by Milton D. Rosenau, [Editor] .

  • Used
  • Hardcover
  • first
Condition
Used
Edition
First Edition; First Printing indicated.
Binding
Hardcover
ISBN 10 / ISBN 13
9780471141891 / 0471141895
Quantity Available
1
Seller
Black Cat Hill Books
Oregon City, Oregon, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$90.31
NZ$9.74 shipping to USA

Show Details

Description:
New York, NY John Wiley & Sons, 1996. Hardcover First Edition; First Printing indicated. Fine in Fine DJ: Book shows binding square and secure; text clean. DJ unclipped. As New. NOT a Remainder, Book-Club, or Ex-Library. 8vo. 636pp. Senior Editors: Abbie Griffin, George A. Castellion, and Ned Anschuetz. Hardback with DJ. The PDMA Handbook is one of those rare and valuable books that characterizes a "body of knowledge" for a professional discipline. It was produced by the preeminent industry organization for New Product Development (NPD) professionals, the PDMA .... This text describes current, best practices in NPD and includes contributions from knowledge leaders in academia, consulting, and industry practice. If you are a CEO, COO, CTO, Marketing Manager, Product Manager, Product Planner, Engineering Manager, Project Manager, Program Manager, or any other professional involved in new product development (especially for technically complex products like hardware and software) you… Read More
Item Price
NZ$90.31
NZ$9.74 shipping to USA
The PDMA Handbook of New Product Development
Stock Photo: Cover May Be Different

The PDMA Handbook of New Product Development

by Milton D. Rosenau, Jr. (Edited by) Abbie Griffin, George Castellion, Ned Anscheutz (Senior Editors)

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Edition
7th Printing
Binding
Hardcover
ISBN 10 / ISBN 13
9780471141891 / 0471141895
Quantity Available
1
Seller
gearbooks
The Bronx, New York, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$96.74
NZ$10.15 shipping to USA

Show Details

Description:
New York: John Wiley & Sons, Inc., 1996. 7th Printing . Hardcover. Very Good/Very Good. 8vo or 8° (Medium Octavo): 7¾" x 9¾" tall. Keithley & Associates, Inc. (jacket Design). 636 pp. Solidly bound copy and dj with minimal external wear, crisp pages and clean text.
Item Price
NZ$96.74
NZ$10.15 shipping to USA
The PDMA Handbook of New Product Development
Stock Photo: Cover May Be Different

The PDMA Handbook of New Product Development

by Rosenau, Milton D.; Griffin, Abbie; Castellion, George A.; Anschuetz, Ned F

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780471141891 / 0471141895
Quantity Available
1
Seller
GridFreed LLC
San Diego, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$110.79
NZ$9.23 shipping to USA

Show Details

Description:
Wiley, 1996-09-27. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
Item Price
NZ$110.79
NZ$9.23 shipping to USA
Show all copies
Back to Top↑

Hang on… we’re fetching the requested page.